Case Study: Essence achieves 100% Google Workspace backup visibility and 5X faster restores with Druva inSync

Essence, an early adopter of cloud technology, trusts Druva to protect Google Workspace data

Essence, a GroupM data- and measurement-driven advertising agency and an early Google Workspace adopter with ~2,000 users, faced critical backup challenges: its legacy vendor delivered slow restores, poor handling of shared drives and permissions, and stagnant development that left requested features unaddressed—raising the risk of data loss and complicating regulatory needs like GDPR.

Essence deployed Druva inSync, gaining a single pane of glass for Gmail, Drive, Chat, and Calendar backups, automated region-aware backups and BetterCloud integration, and an admin UI usable by generalists. The result: 100% visibility into Workspace backups, 5× faster restores (about 8 minutes vs. 40), quicker feature delivery, GDPR-compliant regional storage, and more predictable per-user cost control.

Essence

Colin McCarthy

VP of Global IT