Case Study: Rush University Medical Center achieves 58% increase in online appointment requests with Drupal

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Preview of the Rush University Medical Center Case Study

Rush University Medical Center - Customer Case Study

Rush University Medical Center faced a fragmented, organization-driven website that made it hard to communicate effectively with patients. To create a patient-centric digital experience, Rush partnered with Centretek and chose the Drupal CMS platform (Drupal) to provide a flexible, scalable foundation that internal staff could manage easily.

Using Drupal, the team redesigned information architecture, built responsive templates, developed custom theming and modules, implemented SEO, analytics, Solr search, third-party integrations and content governance, and trained staff. The Drupal-based site guided users from awareness to conversion, boosting online appointment requests and resulting new patients by 58% and winning Best Overall Internet Site at the eHealthcare Leadership Awards.


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