Case Study: ShipServ achieves 400% more leads and 150% higher contact-to-lead conversions with DrumUp

ShipServ - Customer Case Study

ShipServ, the leading maritime oil-and-gas marketplace, faced a steep marketing challenge in 2008: selling procurement technology to buyers who didn’t see the need, on a very limited budget. To build thought leadership and change perceptions, ShipServ worked with DrumUp, using DrumUp’s employee advocacy and social media platform as part of a broader content- and SEO-driven outreach effort.

DrumUp helped ShipServ implement a strategy built on audience research, keyword-led quarterly content plans and multi-channel distribution (blog, newsletters, Twitter, Facebook, LinkedIn, podcasts, white papers and a LinkedIn group), amplified via an employee advocacy program. The results were dramatic: 400% more leads, a 150% increase in contact-to-lead conversion rates, and a social media investment payback in three months.

ShipServ