Case Study: Multinational Mobile and Telecom IT Services and Products Company achieves massive employee-driven social reach and 40–60X ROI with DrumUp

Multinational Mobile and Telecom IT Services and Products Company - Customer Case Study

The Multinational Mobile and Telecom IT Services and Products Company faced low visibility for high-quality content and poor employee participation despite multiple informal and formal attempts to drive advocacy. They needed a technology solution to seamlessly connect employees with company content and make social sharing easy — so they engaged DrumUp’s employee advocacy platform.

DrumUp helped define objectives, automated content pulls, created launch communications and onboarding (under 10 seconds) and added a gamified monthly contest to drive momentum; its 1-click sharing, customizable industry feeds and scheduling tools boosted activation immediately. The program delivered 62 shares per active employee/month, 1.4M content impressions per 100 active employees/month, an equivalent advertising value of $21–31K per 100 employees/month, and a 40–60X ROI versus traditional online/social advertising.