Case Study: LYFE Kitchen achieves rapid supermarket expansion (distribution growth from 400 to 1,400 stores) with DrumUp

Lyfe Kitchen - Customer Case Study

LYFE Kitchen, a B2B restaurant and grocer product line, needed to boost word-of-mouth on social media and rapidly expand into new supermarkets. They engaged DrumUp for social media and influencer marketing support to address this growth challenge.

DrumUp implemented an unconventional influencer strategy—targeting high-potential verticals (health and fitness, sports, fashion, and influential moms), and organizing tastings for a national sports company and magazine editors—leading to athlete endorsements and editorial coverage. As a result of DrumUp’s efforts, LYFE Kitchen’s product distribution grew from 400 to 1,400 stores within a few months, driven by direct retailer requests.

LYFE Kitchen