Case Study: Crate & Barrel achieves 17,000+ gift registries ($34M value) and boosts customer engagement with DrumUp

Crate & Barrel - Customer Case Study

Crate & Barrel, the U.S. home-furnishings retailer, ran a high‑stakes wedding contest to drive gift-registry creation and engage new customers. To amplify reach and encourage social sharing around the promotion, they worked with DrumUp, using DrumUp’s employee advocacy platform to mobilize employees, partners and advocates to promote the contest across social channels.

DrumUp’s advocacy solution helped extend the campaign’s organic reach and social voting engagement, contributing to more than 17,000 applicants — each with a minimum registry value of $2,000, representing roughly $34 million in registry value — and direct access to participants’ wedding guests as potential new customers. DrumUp’s platform thus delivered measurable growth in registries, engagement and acquisition opportunities.

Crate & Barrel