Case Study: Bikini Luxe achieves 150k+ new social followers and 67% higher affiliate payouts with DrumUp

Bikini Luxe - Customer Case Study

Bikini Luxe, a fast-growing fashion retailer, needed to boost brand awareness and scale its social media presence by turning employees into authentic brand ambassadors. To streamline multi-channel posting and make employee advocacy manageable, they used DrumUp’s social media management platform to schedule, curate and repeat posts from one central dashboard while running a formal ambassador requirement for staff.

Bikini Luxe combined DrumUp’s tools with a structured brand ambassador and affiliate program (15% commission, 30-day window) to amplify employee posts and track results. The approach drove measurable gains: hundreds of affiliates signed up, over 150k new social followers in about a year (now ~250k total), a 50% increase in ambassador sign-ups, and a 67% rise in affiliate payouts—plus noticeable spikes in promoted product sales thanks to DrumUp-enabled coordination.

Bikini Luxe

Candice Galek

Founder & Chief Executive Officer