Case Study: Sunset Marquis Hotel generates buzz with D'Rozario & Partners' augmented reality holiday card

Sunset Marquis Hotel turns 15-year holiday card tradition into AR buzz with D'Rozario & Partners

D'Rozario & Partners worked with the Sunset Marquis Hotel, a legendary rock 'n' roll hotel in West Hollywood, to turn its annual holiday card into a more innovative and engaging brand touchpoint for its high-profile guests.

The solution involved creating an augmented reality holiday card. Using volumetric capture and seamless one-click technology, the card allowed users to make a life-sized, 3D AR Santa—played by famous guitarist Tim Pierce—serenade them. D'Rozario & Partners implemented this experiential work, which successfully generated significant buzz, increased awareness, and drove traffic and bookings for the hotel.

Sunset Marquis Hotel