Case Study: IMI Publishing builds an engaging tech content platform with Droptica and Drupal

IMI Publishing launches EM360 Tech on Drupal with Droptica, rotating 9 promoted posts per category

The customer, IMI Publishing, needed to develop a user-generated digital content platform for their brand EM360 Tech that was functionally similar to LinkedIn but focused on the IT industry. Their challenge was to build a complete platform on Drupal that combined social features like user connections and messaging with content workflows, user roles, and payment gateway integrations for subscriptions.

Droptica developed the Drupal platform, which included a user scoring system, a content workflow, and a queuing system for promoted articles. The solution was integrated with the Mautic marketing automation tool for user management and notifications. As a result, Droptica delivered a tailored platform that allows users to publish content, gain audience metrics, and promotes materials through a managed advertising system.

IMI Publishing