Case Study: Edenred Poland boosts conversions and regains Drupal flexibility with Droptica

Edenred Poland boosts conversions by 24% with Droptica

Edenred Poland, a subsidiary of the global Edenred group, faced a critical challenge with its Drupal-based website. The site was practically unusable for its marketing team, as every content change required developer assistance. This led to a reliance on non-responsive graphics, poor SEO, and such immense frustration that the company planned to abandon Drupal entirely for a new platform.

Droptica implemented a solution using Drupal Paragraphs, creating a library of universal, editable components. This allowed Edenred's team to independently build and edit pages. The results were a ~24% increase in conversions on the first redesigned page and the complete cancellation of their planned platform migration. Droptica's approach restored Edenred's trust in Drupal, turning them into an enthusiastic advocate for the platform.

Edenred Poland