Case Study: Odisee starts personalized student journeys with Dropsolid

Odisee - Customer Case Study

Odisee, a college in Belgium, faced the challenge of attracting more students in a highly competitive landscape. They needed to turn their website into a clear, relevant, and personalized experience for a diverse group of stakeholders, including prospective and current students. To address this, they partnered with vendor Dropsolid and its Dropsolid Experience Cloud platform.

Dropsolid implemented a three-step plan involving a strategic approach to define goals and personas, data collection to build audience segments, and taking action to personalize content directly in their CMS. The results were achieved in just three weeks, providing Odisee with a clear overview of online visitor behavior and a ready plan to start personalization for its main audiences.

Odisee