Case Study: Inagro achieves hyper-personalized weekly newsletters with Dropsolid's Drupal and Mautic solution

How Inagro partnered with Dropsolid to build a fully autonomous, personalized email system with Drupal and Mautic

Inagro, which provides information to the agricultural sector, faced the challenge of delivering relevant content to a diverse audience through email without requiring staff to perform extensive manual work. They partnered with the vendor Dropsolid to find a solution.

Dropsolid implemented a fully autonomous email system using the open-source platforms Drupal and Mautic. This solution automatically generates a unique, hyper-personalized weekly newsletter for each recipient by pulling content from the website based on their individual preferences. The result for Inagro was a complete automation of their newsletter, sent to over 7,000 recipients with 400 articles per year, providing deep insights into engagement while eliminating manual effort for their content editors.

Inagro