Case Study: Best Friends improves personalization and conversion with Dropsolid DXP

Best Friends - Customer Case Study

The customer, Best Friends, an animal welfare organization, was facing low online engagement and conversions. Their marketing team had limited control over website content and optimization, while their development team managed all technical aspects. They engaged the vendor, Dropsolid, to implement an open DXP with Drupal personalization to address these challenges.

Dropsolid implemented their DXP with smart profiling and provided strategic workshops for both the marketing and development teams. This solution empowered the marketing team to independently create and manage personalized content and campaigns, while the development team gained the technical knowledge to support the platform. The result was increased operational freedom for both teams, allowing them to work independently to enhance digital experiences and improve key marketing metrics.

Best Friends

Jennifer Borri

Project Manager