Case Study: Vita Coco, global leader in coconut water, achieves smoother global collaboration and faster sales and marketing with Dropbox Business

Vita Coco - Customer Case Study

Vita Coco, the global leader in coconut water with roughly 60% market share, grew from a small team to 250 employees across multiple countries and struggled with fragmented file-sharing tools that didn’t fit workflows or protect brand assets. The company needed a simple, reliable way to keep marketing, design, production, and sales teams aligned across time zones while maintaining control over sensitive content.

Vita Coco deployed Dropbox Business with tiered access, enabling fast, secure sharing of packaging designs, regional label data, creative files, and proofs with internal teams and external manufacturers. The result was smoother global collaboration, more efficient sales and marketing processes—sales reps now access up-to-date assets on iPads in the field—and higher employee satisfaction.

Vita Coco

Brian Olney

Director of Brand Marketing