Case Study: Priority Bicycles achieves customer-driven growth with Dropbox

Priority Bicycles lets riders choose their own adventure

Priority Bicycles wanted to expand beyond its existing bike lineup after feedback from riders showed growing demand for bikes suited to commuting and even long-distance adventure use. Using Dropbox-powered customer service requests, the company gathered customer insights and identified an opportunity to create a new adventure-focused sub-brand.

Dropbox helped Priority Bicycles turn that insight into action by supporting the customer feedback workflow that guided product development and the launch of the Priority Bicycles Adventure Center in San Francisco. The result was a new line of adventure bicycles designed for everything from bumpy roads to city streets, helping Priority broaden its offerings as its community grew.

Priority Bicycles

Connor Swegle

Co-Founder and Chief Marketing Officer