Case Study: Michael Costello achieves streamlined global creative collaboration with Dropbox

Michael Costello - Customer Case Study

Michael Costello, a high-profile celebrity fashion designer known for bold runway work and inclusive sizing, faced the challenge of staging an ambitious New York Fashion Week show that required tight coordination across teams in New York, Poland, California and Miami. The production introduced new creative constraints—like making hair and makeup read on a 20‑foot jumbotron with no sound—while the team also had to manage different time zones and working rhythms without getting bogged down in emails and calls.

The team adopted Dropbox Paper to centralize creative decisions and share updates instantly, allowing asynchronous collaboration and clearer accountability. This streamlined communication reduced long email threads and calls, kept everyone on the same page, and helped the team execute complex lighting, styling and hair/makeup concepts more efficiently—resulting in a smoother, more organized show and faster creative turnaround.

Michael Costello