Case Study: UNTUCKit achieves nimble remote collaboration with Dropbox

How UNTUCKit is staying nimble in uncertain times

UNTUCKit, the apparel brand best known for shirts designed to be worn untucked, has grown from an online startup into a hybrid retailer with over 80 stores. Faced with COVID-19’s dramatic shift in what and how customers buy, the company needed to quickly rethink merchandising, fulfillment, and marketing to stay relevant and serve shoppers who were now mostly at home.

UNTUCKit responded by doubling down on digital and small, testable initiatives — contactless pickup and delivery, curated collections for new at-home needs, an online avatar, and increased digital advertising — while using Dropbox, Slack, and Zoom to run remote photo production and approvals. That agile, data-driven approach let the team move faster, keep customers engaged, and continue innovating without large projects, preserving operations and culture through the crisis.

UNTUCKit

Julie Mares

Head of E-Commerce