Case Study: Topps achieves a digital reimagining of baseball cards with Dropbox

How Topps is re-imagining baseball cards with Dropbox

Topps, the iconic baseball‑card maker that’s been producing collectibles since 1952, faced a modern challenge: preserve the nostalgia of physical cards while reinventing collecting for the digital age. The company needed faster, more collaborative workflows to create and deliver timely digital cards and to support a distributed team that often works remotely or on the road.

Topps adopted Dropbox Business (including Smart Sync and Paper) to centralize Photoshop and InDesign assets, enable instant mobile access, and streamline approvals and collaboration. The result: faster turnarounds (many cards created within 24 hours of game action), smoother remote work, operational efficiencies, and strong fan engagement—more than one billion digital card packs opened over the last five years.

Topps

Chris Vaccaro

Editor-in-Chief and Director of Live Operations