Case Study: Cannes Lions achieves faster press coordination and centralized media access with Dropbox Paper

How the Cannes Lions team is using Paper to coordinate with press

Cannes Lions, a week‑long festival of creativity attended by 15,000 people and covered by more than 700 journalists, faces the challenge of keeping press and remote team members informed across 18 stages and dozens of simultaneous events. The press team needs a fast, reliable way to deliver daily updates, coordinate interviews and Q&As, and provide access to official photos for reporters producing real‑time coverage.

The team uses Dropbox Paper to send collaborative daily updates and global bulletins, alert remote staff, collect feedback on the go, and link to festival photos stored in Dropbox for easy use by journalists. This workflow streamlines press coordination during the festival and extends impact afterward through a Dropbox for Good initiative that invites press to nominate nonprofits to receive free Dropbox Business licenses.

Cannes Lions

Marian Brannelly

Press & Public Relations Manager