Case Study: IndieWire achieves seamless collaboration and faster ad-sales turnaround with Dropbox Business

How IndieWire uses Dropbox Business to keep its teams on the same page

IndieWire is a film and TV news site dedicated to independent creative voices, but with teams split between New York and Los Angeles and reporters constantly on the road at festivals and awards, it struggled to keep everyone coordinated. The newsroom and sales staff juggle dozens of project-specific documents, contracts, and fast-turnaround proposals, so staying organized and responsive across time zones was a major challenge.

IndieWire adopted Dropbox Business—using team folders, shared links, and the mobile app—to streamline collaboration and let sales and editorial teams review ad specs and media proposals from anywhere. The tool sped communication between NYC and LA, helped the team stay nimble during busy festival and awards seasons, and supported their growth as they reached a recent peak audience of 9 million readers.

Indiewire

James Israel

Publisher