Case Study: MVMT achieves scalable content collaboration and $100M brand growth with Dropbox

How a crowd-funded watch company grew into a $100 million brand

MVMT, founded in 2013 by Jake Kassan and Kramer LaPlante after a $300,000 Indiegogo run, set out to disrupt the traditional watch industry by offering stylish, affordable watches directly to millennials. The company needed to build an aspirational lifestyle brand and scale a content-heavy, influencer-driven marketing operation while avoiding the costs and complexity of traditional retail channels.

MVMT sold direct-to-consumer, leaned on a network of social creators and a content-first marketing playbook, and used Dropbox Business to centralize collaboration and creative assets so a small team could operate like a much larger one. That combination of pricing, storytelling, and scalable tech enabled rapid growth and ultimately a sale to Movado for more than $100 million.

MVMT

Bri Lobato

Content Strategist