Case Study: Citizen Watch achieves faster, easier sharing of marketing and image assets with Dropbox

Citizen Watch - Customer Case Study

Citizen Watch America, maker of the Eco‑Drive line, is supported by a 14‑person IT team that needed to revamp the company website under a tight deadline. The team found its existing FTP workflow cumbersome for sharing high‑resolution images and other assets with external partners, creating heavy IT overhead and slowing marketing and dealer distribution.

CWA adopted Dropbox Business, which required minimal training and was quickly embraced across the company. Integrated with a digital asset management system, Dropbox eliminated FTP, sped distribution of authorized images to dealers, and provided version control for ERP and warehouse‑management projects — freeing IT resources and helping the company sustain double‑digit growth.

Citizen Watch

Gen Miake

IT Director of Development