Case Study: Borussia Mönchengladbach achieves real-time sharing to 2M+ fans with Dropbox

Borussia Mönchengladbach - Customer Case Study

Borussia Mönchengladbach, a historic German football club with millions of global followers, needed to share match-day moments faster to keep fans engaged; slow, fragmented workflows meant highlights were often delivered by other sources instead of the club. To become more “digital first,” the marketing team wanted a single platform that would let photographers and social staff collaborate quickly and publish in real time.

By adopting Dropbox Business, sideline photographers upload 2,000+ images per game to a shared folder so content can be edited, captioned and posted pitchside from any device within minutes. The club now reaches over 2 million fans per match, tweets about 45 times per game generating ~430,000 impressions, and has driven increased app downloads—putting BMG back in control of the match-day conversation.

Borussia Mönchengladbach

Johannes Feldges

Head of Marketing and Brand