Case Study: BCBG Max Azria Group achieves streamlined, secure design workflows and reduced IT burden with Dropbox

BCBG Max Azria Group - Customer Case Study

BCBG MAX AZRIA GROUP, a global fashion retailer, faced a slow, paper-heavy design process and cumbersome FTP/email workflows that created inefficiency and security concerns. Designers printed stacks of selects and merchandisers relied on FTP, prompting IT to find a secure, easy-to-use solution that would meet employee needs without exposing proprietary design assets.

The company rolled out Dropbox Business to hundreds of employees, letting designers upload PDFs from iPads and stakeholders access images in real time while merchandisers replaced FTP with simple file sharing. The result: faster collaboration and communication, ample storage, tighter access controls to protect intellectual property, and reduced strain on IT resources.

BCBG Max Azria Group

Karl Ma

Senior Manager of Global Information, Security and Compliance