Case Study: Flippa closes deals faster with Dropbox Sign API

Flippa closes $6 million in deals in 13 hours with Dropbox Sign

Flippa, an online marketplace for buying and selling digital businesses, faced significant challenges with its deal-closing process. The requirement for an asset purchase agreement (APA) forced customers to leave the Flippa platform to work with lawyers, creating delays that stalled deals and caused missed revenue opportunities. To bring this process in-house and speed up sales velocity, Flippa turned to the Dropbox Sign API to build an integrated eSignature solution.

By implementing the Dropbox Sign API, Flippa launched a new feature that allowed customers to create, send, and sign APAs directly within its platform. This solution provided complete visibility into the deal pipeline for both customers and Flippa's internal team. The results were immediate and substantial, with the new workflow helping to close over $6 million in customer deals within two months and increasing customer sales velocity by more than 80%.

Flippa