Case Study: Domino's UK & Ireland boosts app sales and repeat orders with Droids On Roids

Domino's UK & Ireland boosts weekly sales 11.5% with Droids On Roids

The customer, Domino's UK & Ireland, faced the challenge of evolving its existing food ordering app into a faster, more personalized experience to drive repeat sales and serve as a foundation for future innovation. The vendor, Droids On Roids, was engaged to develop this new native application.

Droids On Roids implemented a solution focused on removing friction and personalization, featuring one-tap reordering of custom pizzas, integrated Google Pay, and group ordering. The results were significant, including a 21% increase in downloads, an 11.5% rise in average weekly sales, and a 2.5% reduction in abandoned baskets year on year. The collaboration continues as an ongoing single product team for further development and optimization.

Domino's UK & Ireland