Case Study: Petco drives 588M impressions and boosts flagship sales with Droga5

Petco drives 588 million impressions with Droga5

Petco's sustainable pet brand, Reddy, faced the challenge of generating awareness and driving foot traffic for the launch of its first flagship store in New York's SoHo neighborhood. The vendor, Droga5, was tasked with creating an innovative campaign to accomplish this.

Droga5's solution was to create a "scent-sory" tour, using strategically placed fragrances and decals on sidewalks to tap into dogs' powerful sense of smell and guide them and their owners to the new store. This unique campaign generated massive awareness, resulting in over 588 million impressions. The opening day's sales alone accounted for 60% of the store's total weekly sales, nearly doubling the weekly sales of Petco's established Union Square flagship.

Petco