Case Study: Bing achieves a surge in traffic and market share with Droga5's Decoded campaign

Bing boosts visits by 11.7% with Droga5

The customer, Bing, was facing the challenge of being overshadowed by its competitor, Google, and needed to break users' entrenched habits to give them a reason to use its search services. The vendor, Droga5, was tasked with creating a major cultural moment to showcase Bing's capabilities and generate excitement.

Droga5 created a real-world game for Bing centered around the release of Jay-Z's autobiography, Decoded. The solution used Bing's map and search functions to allow users to find pages of the book hidden in locations across 15 cities. The campaign generated massive engagement, resulting in 1.1 billion global media impressions and an 11.7% increase in visits to Bing.com, significantly raising its market share and profile.

Bing