Case Study: Bimbo achieves real-time last-mile visibility and route optimization with Drivin

Bimbo boosts 80% store coverage with Driv.in

Bimbo, a multinational breadmaking giant, faced significant logistical challenges in its Colombian operations. Their extensive last-mile delivery fleet lacked visibility, with manual processes leading to no real-time tracking, order traceability, or data for decision-making. This ambiguity around customer satisfaction and delivery delays prompted them to seek a solution from the vendor Driv.in.

Driv.in implemented its logistics technology to provide Bimbo with real-time transparency across its entire fleet. The solution offered delivery tracking, route optimization, and instantaneous customer satisfaction data. This was particularly vital during the pandemic, enabling remote management and traceability. The implementation also included a unique Tray Control feature to digitize the management of tray returns, a specific need for Bimbo. As a result, Bimbo gained valuable insights, fortified its decision-making capabilities, and was so satisfied that it expanded the use of Driv.in to several other countries.

Bimbo