Case Study: TIES uncovers true product margins and avoids a six-figure analyst hire with Drivepoint

TIES avoids a six-figure analyst hire with Drivepoint

TIES, a men's health and fertility supplement company, faced the challenge of scaling with financial discipline without the resources to hire a six-figure financial analyst. Co-founder and CEO Luke Novak, who has a finance background, needed a way to intimately understand his unit economics and plan scenarios without dedicating massive time to manually updating models or compromising security by using general-purpose AI tools on his financial data.

By implementing Drivepoint, TIES automated its financial modeling with a secure integration layer that connects QuickBooks, Shopify, and its 3PL. The solution provided automatically updated models, AI for querying data, and crucial benchmark data, allowing Novak to find the company's true product margin and accurately model decisions. This enabled TIES to avoid a six-figure analyst build cost and four months of integration work, while empowering its CEO to directly make informed decisions on inventory, marketing spend, and partner negotiations.

Ties