Case Study: Mad Rabbit boosts EBITDA and strategic finance capabilities with Drivepoint

Mad Rabbit boosts EBITDA 20% with Drivepoint

Mad Rabbit, a tattoo aftercare brand in the beauty and personal care industry, faced a critical challenge when market conditions shifted from growth-at-all-costs to a focus on profitability. Their small finance team, reliant on Excel, lacked the deep financial insights needed to understand their new business model and make strategic cuts. They needed to identify where the business was bleeding and how to improve key metrics to increase EBITDA.

By implementing Drivepoint's intelligent FP&A platform, Mad Rabbit automated data consolidation and gained AI-powered analytics. The solution provided critical insights through cohort reporting and scenario modeling, which led to a new bundle-only strategy for new customers. As a result, Mad Rabbit improved EBITDA by approximately 20% within months and reduced its planning cycles from weeks to just a couple of hours, enabling faster, more confident decision-making.

Mad Rabbit