Case Study: VKTRY Gear increases 30-day retention with Drivepoint

How VKTRY Increased its 30-day Retention by 10% with Drivepoint

VKTRY Gear, a provider of high-performance carbon fiber insoles, faced significant financial planning challenges after tripling its sales. The company was overwhelmed by data from multiple sales channels, relying on numerous spreadsheets that hindered communication and strategic decision-making. They sought a solution to consolidate data, improve forecasting, and align their teams on financial goals, leading them to partner with Drivepoint and its strategic finance platform for FP&A.

Drivepoint implemented its platform to consolidate VKTRY's historical data, eliminate spreadsheet dependency, and provide accurate financial predictions. A key insight from Drivepoint's retention prediction model revealed that most second purchases occurred within 30 days, prompting VKTRY to adjust its customer outreach strategy. This led to a 10% increase in 30-day retention, a 1% boost in incremental revenue, and saved the team approximately five hours per week, empowering them to make confident, data-driven decisions.

VKTRY Gear

Kevin Radziewicz

Controller