Case Study: Geologie increases EBITDA margin by 18% with Drivepoint

How Geologie Increased EBITDA Margin by 18% with Drivepoint

Geologie, a men's skincare brand, needed to find the fastest route to profitability in order to secure fundraising. They had to decide which financial lever to pull, such as lowering acquisition costs or increasing average basket size. To model these complex scenarios, they turned to Drivepoint for its strategic finance platform and predictive analytics.

Drivepoint integrated with Geologie’s data and modeled various outcomes, identifying that increasing the average order value of first purchases was the optimal strategy. By following this data-backed plan, Geologie increased its EBITDA margin by 18 percentage points year-over-year. This result, provided by Drivepoint, made the company profitable and perfectly positioned for future investment.

Geologie

Nick Allen

Co-Founder & CEO