Case Study: XLAM elevates its digital presence with Driven

XLAM reimagines mass timber for 40% of global carbon emissions with Driven

XLAM, a force behind groundbreaking sustainable mass timber buildings in Australia and New Zealand, faced the challenge of an outdated online presence that did not reflect their innovative brand. Their static website and subdued messaging failed to showcase their leadership in net-negative construction materials. To address this, XLAM enlisted vendor Driven to redesign and develop a new site.

Driven collaborated with XLAM's marketing team to create a dynamic digital experience. The solution included a new website with custom scroll-through animations, 3D renders, and interactive features to change perceptions about mass timber construction. The result is an engaging online platform that draws visitors into the XLAM world, effectively spotlighting their projects and showcasing the ambitious scale of their sustainable builds.

XLAM