Case Study: Computer Merchants humanises its IT brand with Driven

Computer Merchants rebrands with Driven after 40 years

The customer, Computer Merchants, a long-established IT solutions provider, faced the challenge of evolving its four-decade-old brand to stay relevant in a changing market. They engaged the vendor Driven to undertake a comprehensive rebranding, which included naming, visual identity, and digital strategy services.

Driven developed the new name 'Truis' and a visual identity centered around the core value of togetherness, humanizing the technology brand. The solution acted as a catalyst for positive change, resulting in increased staff engagement and bottom-line business growth for the customer. Driven continues to provide ongoing support as an extension of the Truis team.

Computer Merchants