Drive Social Media
88 Case Studies
A Drive Social Media Case Study
Wolf Hollow Golf Club, a golf course in the St. Louis area, wanted to build on pandemic-era momentum by increasing brand awareness and attracting new local golfers. Their prior marketing efforts were inconsistent and lacked any way to track success. They partnered with the vendor Drive Social Media to manage their social media advertising and implement tracking.
Drive Social Media created targeted Facebook and Instagram campaigns using their proprietary Marketing Milk software, building custom lookalike and interest-based audiences. This strategy highlighted the course's quality and affordability. Within nine months, Drive Social Media helped generate $57,166.65 in revenue from 251 new golfers, achieving a 2.19x ROI and significantly surpassing the client's initial purchase goal.