Case Study: Twin Lake Trucking doubles driver applications with Drive Social Media

Twin Lake Trucking doubles applications in 120 days with Drive Social Media

Twin Lake Trucking, a transportation and warehousing corporation, was facing a significant challenge in recruiting qualified drivers. After years of dealing with low application numbers and poor applicant quality from online job forums, they partnered with Drive Social Media. Drive Social Media utilized its proprietary Marketing Milk software and ran targeted social media ad campaigns on Facebook, Instagram, and the Audience Network to address this challenge.

Drive Social Media implemented a solution using AI and machine learning to build targeted audiences, which included individuals interested in trucking and seeking new employment. This strategy resulted in a dramatic increase in applications, with Drive attributing 87 out of 121 total applications received. The Cost Per Application was reduced by roughly 85% to $32.18. Most significantly, this effort led to the hiring of eight new drivers, attributing an estimated $1,440,000 in new driver revenue for Twin Lake Trucking.

Twin Lake Trucking