Case Study: St. Louis Community College achieves greater program awareness and targeted web traffic with Drive Social Media

St. Louis Community College drives 630,000 impressions with Drive Social Media

St. Louis Community College needed to increase awareness of its programs and generate highly targeted web traffic. The challenge was to create engaging social media content that would resonate with a potential audience of over 120,000 college students on Facebook, particularly those at universities with transfer programs. They partnered with Drive Social Media to execute a social media advertising strategy.

Drive Social Media developed over ten compelling Facebook ad campaigns using targeted creative pieces. Each ad directed students to a specific landing page on the college's website with relevant program information. The campaign resulted in 630,000 total impressions, reached 90,000 users, and generated 4,559 total clicks with 2,700 unique clicks, successfully driving qualified traffic.

St. Louis Community College