Case Study: St. Louis Blues boosts ticket sales and fan engagement with Drive Social Media

St. Louis Blues drive $34,922.10 in revenue with Drive Social Media

The St. Louis Blues hockey team wanted to create a pre-season activation to energize fans, spur ticket sales, and position themselves as an innovative organization. They partnered with vendor Drive Social Media, which utilized Facebook's new AR creators studio to develop a solution.

Drive Social Media implemented a city-wide scavenger hunt named the "ScavengAR hunt," which used Facebook's augmented reality effects. The solution drove significant engagement and revenue, resulting in 192 ticket purchases, $34,922.10 in revenue, and a 26X return on ad spend. The activation also successfully drove 395 players to visit every sponsor's business.

St. Louis Blues