Case Study: Skypark Airport Parking achieves 9X ROAS with Drive Social Media

Skypark Airport Parking books 308 reservations with Drive Social Media

Skypark Airport Parking, a family-owned airport parking business near Lambert St. Louis Airport, faced a challenge with new customer acquisition. Their previous reliance on traditional billboard advertising was no longer effective as travelers began researching options online long before their trip. To reach these potential new customers earlier in their decision-making process, Skypark partnered with Drive Social Media to implement a digital strategy.

Drive Social Media used Skypark's first-party customer data to build targeted Facebook ad campaigns, specifically excluding current customers to focus on new user acquisition. The ads highlighted Skypark's value-driven pricing and unique amenities. This strategy resulted in 308 new customer reservations directly attributed to the ads, achieving a new customer acquisition cost of $6.09 and a 9x return on ad spend for Skypark Airport Parking.

Skypark Airport Parking