Case Study: Paperdolls Boutique achieves 46x ROAS with Drive Social Media

Paperdolls Boutique drives 46.27x ROAS with Drive Social Media

Paperdolls Boutique, a boutique with four locations in St. Louis, partnered with Drive Social Media to drive more brick-and-mortar sales, build a digital customer journey, and accurately track the return on their advertising investment. Their goal was to increase both in-store and ecommerce revenue.

Drive Social Media implemented a solution using their Marketing Milk platform to connect the boutique's point-of-sale system to Facebook. This allowed them to create targeted ad campaigns using lookalike and win-back audiences on Instagram and Facebook. The results were significant, attributing over $332,000 in revenue from nearly 3,000 purchases. Paperdolls Boutique achieved a 46x return on ad spend and an 8x return on investment, enabling a full redesign of their flagship store.

Paperdolls Boutique