Case Study: Paletz Roofing achieves 16.36x ROI and $866K in revenue with Drive Social Media

Paletz Roofing generates $866,210.84 in revenue with Drive Social Media

Paletz Roofing, a family-owned roofing business in South Florida, wanted to expand into new geographic areas and capture more commercial opportunities but was struggling to reach new customers. They were also unable to effectively track their marketing efforts. Owner Joe Paletz turned to the vendor, Drive Social Media, seeking a better alternative to their previous marketing methods.

Drive Social Media implemented a targeted social advertising solution using their proprietary platform, Marketing Milk. They created engaging ads on Facebook and Instagram, using AI to build lookalike audiences and interest-based targeting to reach potential customers. Through dynamic creative campaigns, they optimized the messaging. This partnership generated $866,210.84 in attributed revenue from 78 purchases in under a year, delivering a 16.36x ROI and a 56.33x ROAS for Paletz Roofing.

Paletz Roofing