Case Study: Orangetheory Fitness boosts membership sign-ups with Drive Social Media

Orangetheory Fitness drives 404 new leads with Drive Social Media

Orangetheory Fitness sought to drive membership sign-ups for its new Royal Oak, Michigan studio by capturing leads from potential customers in the local area. The company partnered with Drive Social Media, which utilized a lead generation ad objective on Facebook to address this challenge.

Drive Social Media developed a targeted campaign that ran on Facebook, Instagram, and the Audience Network, offering founding member incentives and a chance to win free classes. The ads were shown to a combination of custom, interest-based, and lookalike audiences. This strategy generated 404 new leads and approximately 40 new members for Orangetheory Fitness.

Orangetheory Fitness