Case Study: MC Granite achieves a 31x ROI and more homeowner customers with Drive Social Media

MC Granite drives a 31x ROI with Drive Social Media

MC Granite, a provider of high-end stone countertops in Nashville, partnered with Drive Social Media. The challenge was to reduce reliance on the contractor customer base and increase walk-in purchases from individual homeowners to diversify their clientele.

Drive Social Media implemented a targeted Facebook advertising strategy, creating custom audiences within a local radius around interests like countertop renovation and specific stone types. By optimizing ad spend and messaging around key values, they successfully shifted the customer mix. In just seven months, homeowners grew from 40% to 50% of the business, and Drive Social Media delivered a 31x return on investment, generating over $361,000 in revenue.

MC Granite