Case Study: John D. McGurk's increases hashtag usage with Drive Social Media

John D. McGurk's boosts #mcgurks usage 150% with Drive Social Media

The customer, John D. McGurk's, a restaurant and pub, partnered with vendor Drive Social Media to address the challenge of increasing awareness and promoting their business through the use of their specific hashtag. Patrons were already taking photos but were not using the correct #mcgurks hashtag, causing this user-generated content and word-of-mouth marketing to go unseen by potential customers.

Drive Social Media implemented a solution using Facebook ads and custom drink coasters to promote the #mcgurks hashtag. The Facebook ads offered a monthly incentive of a $50 gift card for using the hashtag. As a result of this campaign, the usage of the #mcgurks hashtag increased by 150% from 2014 to the end of 2015.

John D. McGurk's