Case Study: Grab The Gold boosts email engagement with Drive Social Media

Grab The Gold gains 500 email addresses for $0.69 each with Drive Social Media

The customer, Grab The Gold, sought to improve its email marketing performance by cultivating a more qualified email list. The vendor, Drive Social Media, was enlisted to help build this audience to increase engagement and reduce unsubscribes.

Drive Social Media implemented a targeted social media campaign to gather new email addresses from highly-qualified users who were already familiar with the Grab The Gold brand. By using Facebook's targeting tools to reach website visitors and fans while excluding existing email subscribers, they ran a product giveaway that acquired nearly 500 new emails at a cost of just $0.69 per address. This strategy resulted in an increased email open rate, a higher click-through rate, and a decreased unsubscribe rate for the customer.

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