Case Study: Furniture Merchandise Outlet achieves $3.9M in Drive-driven revenue with Drive Social Media

Furniture Merchandise Outlet drives 2,479 purchases and $3.9M in revenue with Drive Social Media

Furniture Merchandise Outlet, a family-owned furniture retailer with three locations, sought to revolutionize its marketing with a digital, social-first strategy following the pandemic. They partnered with Drive Social Media to unify their brand messaging across locations and drive new customer growth through social media advertising and targeted campaigns.

Drive Social Media implemented a Meta-based advertising strategy using lookalike (AI) audiences and Facebook Marketplace ads, directed traffic to the client's website, and utilized bright, consistent creative assets. This solution generated over $3.9 million in revenue, 2,749 purchases, and a 23.11X ROI for Furniture Merchandise Outlet. Drive Social Media's efforts also achieved a cost-per-lead of $1.75 and supported plans for a fourth store location.

Furniture Merchandise Outlet