Case Study: Bumpus Harley-Davidson achieves 68.85x ROI and $4.63M in attributed revenue with Drive Social Media

Bumpus Harley-Davidson drives $4.63M in attributed revenue with Drive Social Media

Bumpus Harley-Davidson, a top-selling motorcycle dealership in Tennessee, was experiencing a 6% year-over-year decline in traffic and a drop in its average ticket sale, aligning with a broader downturn for the brand. Their challenge was to reverse this trend by leveraging their customer data for targeted digital advertising, having previously relied on broad corporate ads and traditional print methods. They partnered with vendor Drive Social Media to implement a scalable digital strategy using Facebook ads.

Drive Social Media implemented a strategy using a combination of Facebook ad formats, including static, carousel, dynamic creative, and lead generation ads. They targeted custom lookalike audiences and used value-forward messaging with A/B testing to optimize performance. The campaign shattered its goal, generating 816 purchases and $4.6 million in attributed revenue, achieving a 68.85x ROI and more than doubling the average customer spend.

Bumpus Harley-Davidson