Case Study: Barter Theatre achieves 4,167 ticket sales and 5.53x ROI with Drive Social Media

Barter Theatre drives 4,167 ticket sales with Drive Social Media

Barter Theatre, the nation's longest-running professional theatre, faced a critical challenge when the COVID-19 pandemic forced it to close its doors and pivot to online-only ticket sales for its new drive-in and streaming services. They partnered with Drive Social Media to create a digital marketing strategy to increase online ticket sales and achieve a 3x return on investment.

Drive Social Media implemented a solution using its Marketing Milk software and a suite of ad products including Static, Carousel, and Video Ads. Their strategy resulted in 4,167 ticket sales, generating $258,810 in revenue and delivering a 5.53x return on investment for Barter Theatre, far exceeding their initial goal.

Barter Theatre