Case Study: Bark Public House achieves 42.13x ROI with Drive Social Media

Bark Public House drives 45.11x ROI in 3 months with Drive Social Media

Bark Public House, a dog care facility in Nashville, partnered with Drive Social Media to drive tangible sales instead of focusing on vanity metrics. The customer's challenge was moving beyond likes and views to achieve a measurable increase in purchases and a clear return on investment.

Drive Social Media implemented a custom, two-step strategy using their Marketing Milk software. They first targeted new customers by using Bark Public's data to find a lookalike audience on Facebook. They then used five Facebook campaigns to cross-sell services to existing customers. The results far exceeded the goal of a 3x ROI, achieving a 45.11x return and driving 416 new purchases in the first three months. This success also increased repeat revenue by 23% and led the customer to increase their ad spend by 50%.

Bark Public House